Every project is a story to be told, every vehicle an opportunity to express the unique character of a brand.

About us

We are Truck Queen Agency, Italy’s leading provider of turnkey road tours and communication projects for over 10 years. We transform ideas into brand activations and briefs into concrete experiences that connect companies, places and emotions. From creative planning to operational implementation, from qualified lead generation to permit applications, we take care of every detail with passion and precision, ensuring customised solutions that meet every need.
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What we do

STRATEGY AND PLANNING

Brief Development and Creativity:
Analysis of requirements and definition of the initial concept.

Creation of Personalised Roadmaps:
Design of tailor-made tours and activations, with analysis of locations and venues.

Budgeting:
Detailed cost estimates to ensure transparent, turnkey management.

ASSETS AND LOGISTICS

Choice and Analysis of the Ideal Vehicle:
Identification of the most suitable vehicle (Airstreams used as food trucks, temporary shops, exhibitions, etc.).

Own Vehicles:
We have a fleet of over 60 Airstreams as well as numerous vintage and green vehicles without engines.

Exclusive Locations:
We have exclusive agreements with unique locations and spaces to enhance the on-the-road experience.

COMMUNICATION AND MERCHANDISING

Vehicle customisation:
Full or partial wrapping and customisation based on brand identity.

Promotional material creation:
Production of flyers, POP, merchandising and customised food packaging (eco-friendly with food-grade ink).

Branding and furnishings:
Transformation of graphic creativity into complete wrapping solutions and customised fittings.

EXPERIENCES AND ENGAGEMENT

Gamification and Data:
Development of interactive digital solutions to increase engagement and collect useful data for marketing strategies.

Creation of Street Food Villages for Public Entertainment:
Organisation of authentic travelling gastronomic experiences, designed for high-impact events and exhibitions.

REGULATIONS AND COMPLIANCE

Permits, Licences, Certifications and Insurance:
Verification and management of necessary authorisations, including occupation of public land and payment systems.

Administration Procedures:
Support in managing bureaucratic procedures for catering and food service.

HUMAN RESOURCES AND OPERATIONAL SERVICES

Supply of Qualified Staff:
HACCP-certified operators, drivers, chefs, sales staff, hostesses, runners, etc.

Secretarial Services:
Operational support and logistical management for the entire business.

THEY TRUST US

Why choose us

We offer a comprehensive service for tours and communication projects, taking care of every operational and creative aspect.
TURNKEY APPROACH

From planning to implementation, we follow every step with the utmost transparency and reliability.

EXPERIENCE AND EXPERTISE

Every project is handled down to the smallest detail by a team of industry experts.

CUSTOMISED SOLUTIONS

There is no standard format: each activation is tailor-made to reflect the brand’s identity and objectives.

INNOVATION AND CREATIVITY

A winning combination of creativity and technology to guarantee unique and measurable results.

OUR PARTNERS

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