Lunch breaks are sacred.
And at Gae Aulenti, for two days, they were even more so.
On 8 and 9 September, Satispay brought its campaign dedicated to Satispay meal vouchers to the heart of Porta Nuova, transforming the lunch break into an opportunity to engage with the brand.
The star of the show was a VW T9 fully branded with Satispay, positioned in the heart of Milan’s business district to engage directly with those who work and live in the neighbourhood every day.
Truck Queen Agency managed the project as a turnkey activation, supporting the brand from concept to execution.
Thanks to Satispay and all the partners involved in the project.
