Piazza Mazzini, Lecce.
Scorching heat.
Our branded Ape parked in front of the JD store and handed out ice cream to people coming in and out of the shop.
Nothing complicated. Just a little treat that turns an ordinary shopping experience into something people will remember.
You don’t always need to organise a huge event. Sometimes it’s enough just to be there, with the right idea, when the customer really needs it.
