‘To truly reach professionals, you have to go where they work.’
For the opening of new stores in Palermo and Bari, we brought Tecnomat, a leader in the sale of professional technical products for maintenance, renovation and construction, to the right touchpoint to meet builders, plumbers and professionals with VAT numbers: construction sites.
Construction sites are, in fact, the daily ‘workplace’ for these categories of professionals, which are difficult to reach in any other way.
Objectives:
• Present the new stores in Palermo and Bari to the target audience, encouraging participation in the inauguration.
• Strengthen brand awareness.
The idea:
A mini-tour with a Volkswagen T9 fully branded with Tecnomat to the main construction sites in Palermo and Bari.
Here we met professionals directly at their “workplace” and offered them a free kit with water, local snacks (panelle in Palermo and focaccia in Bari) and an information flyer.
And that’s not all: those who registered for the opening night received a special gift, a pair of safety shoes, perfect for tackling the construction site in style and safety.
