We are thrilled to announce the collaboration between Truck Queen Agency and Festival dello Spettacolo, held from 24 to 26 October 2025 at Superstudio Più in Via Tortona 27, Milan.
As food experience partner, Truck Queen Agency was responsible for the design, management and set-up of the Street Food Village, creating a tailor-made gastronomic journey for the festival’s different themed areas: Food, Kids, Sport, Cinema & Series, Living, Casa Sorrisi.
What we achieved together:
• A gastronomic offering designed to complement the festival’s programme and values: quality, variety, fun.
• Customised set-ups at the food points, with an engaging and dynamic atmosphere, in line with the “festival” spirit of the event.
• On-site operational coordination: logistics, food team, flow management, to ensure a smooth experience for visitors.
• Menu choices that responded to the different souls of the event: experiences for children, convivial moments for families, more “cool” and dynamic offerings for adults.
The result? A food area that was not just a “service” but a real part of the experience, helping to make the Festival even more engaging and memorable.
Special thanks go to the Festival dello Spettacolo team for their trust and to the Truck Queen team for the passion with which they took on this challenge.
