The collaboration between Truck Queen Agency and Snap Kitchen was a hit at Romics, selling almost 5,000 sandwiches in four days.
The brand ‘I Burger di CiccioGamer89’, created in November 2023 by famous creator Mirco Alessandrini (aka CiccioGamer89), added even more flavour to the fair.
The catering project had already proved a triumph, and now, thanks to food trucks, it is expanding into the new event distribution channel.
The project’s first goal is to be present at all major gaming fairs in Italy in the coming months, bringing the taste of sandwiches and the energy of content creators. The next event is Comics in Turin.
An incredible success – on a target highly sought after by brands – that promises to continue to delight and surprise lovers of street food and online content.
The role of Truck Queen Agency was:
selection of an operator associated with the Agency (with 2 food trucks), with many years of experience and maximum reliability, specialised in the management of a particular gastronomic offering (in this case, hamburgers)
advising SNAP KITCHEN on how to approach food truck operators and the venue
supporting food trucks during the coordination phases before, during and after the event with a turnkey project provided to SNAP KITCHEN
producing all documentation (food service licences, temporary SCIA documents, etc.)
supply of HACCP personnel
receipt and storage of raw materials
on-site support for the partner and food trucks
